AI Insights · Timothy · January 2022
Top 5 Beauty Retail Apps in Denmark Q4 2021 Performance
Discover the performance trends of the top beauty retail apps in Denmark during Q4 2021, including downloads, revenue, and active users.
The fourth quarter of 2021 saw interesting trends in the performance of the top beauty retail apps in Denmark. Here’s a detailed look at the weekly downloads and active user trends for the top 5 apps, based on data from Sensor Tower.
Club Matas experienced a significant increase in weekly downloads, starting at 1.3K in mid-October and peaking at about 3K in mid-December. The app also saw a rise in weekly active users, growing from approximately 6.4K in mid-October to 8.6K by the end of November.
Gamla versionen Sephora had fluctuating download numbers, with notable peaks in early October at 878 and mid-November at 1.1K. Despite these fluctuations, the app maintained a steady presence in the market.
Rituals Home & Body Cosmetics showed a consistent download trend, with numbers hovering around 500 to 600 weekly downloads throughout the quarter. Active users remained stable, peaking at around 1.5K in late November.
LOOKFANTASTIC: Beauty & Makeup saw a gradual increase in downloads, starting from 41 in late September and reaching 304 by early December. Active users followed a similar upward trend, reaching 675 in early December.
BEAUTYCOS - Family had a moderate download rate, with weekly downloads ranging between 43 and 98 throughout the quarter. The app maintained a steady performance without significant spikes or drops.
For more detailed insights into app performance and trends, visit Sensor Tower.
